How MPOWERD® Helps People Around the World with Every Purchase

How MPOWERD® Helps People Around the World with Every Purchase

As a certified B Corporation, MPOWERD is on a mission to brighten people’s lives in their darkest moments.

Originally published on Oct. 31, 2022 on Outside Business Journal


As a consumer, do you consider your purchases' impact on the bigger picture? Today, consumers have the opportunity to make informed decisions on how their purchases can benefit their lives, as well as the lives of others and our planet. Now more than ever, with rising inflation costs, supply chain disruptions, and other factors impacting household spending, making informed purchasing decisions can help consumers and businesses prioritize what's important and make every dollar count. 

MPOWERD is on a mission to do just this. As a small Certified B Corporation, its purpose is to help people affected by natural disasters and humanitarian crises, and those in areas of the world that do not have access to conventional resources for light and power. It creates portable, sustainable, solar-powered products, like its well-known Luci® lights, that have brightened lives worldwide in their darkest moments. 

Upon its inception just over a decade ago, Founder & Chief Business Development Officer John Salzinger created a business model that utilized a concept to offset costs for impact needs through D2C and B2B purchases. As a result, MPOWERD has impacted nearly 4 million lives who have been affected by unbelievable tragedies like destructive hurricanes, the destruction of war that displaces people from their homes, and even people in developed countries battling homelessness. Yet, despite all that darkness, Luci lights have been shedding light and hope for people by allowing them the ability to rebuild, keep going, and survive.  

It was because of an impact trip to Haiti after a devastating earthquake in 2010 that Salzinger conceptualized the Luci light. By witnessing the dire need for access to clean, reliable, and portable light sources, he founded MPOWERD to help people rebuild their lives. 

"Consumers have a choice and a voice in what they buy and from whom. You might as well purchase with purpose in mind." Salzinger emphasizes. "Each time you buy from, you help someone else." 

Creating a more sustainable and accessible economy provides choices and the ability to do good and feel good about purchases. We have seen successful outdoor businesses do this over the years and are true change-makers in the industry. 

MPOWERD President and Chief Executive Officer Seungah Jeong, who joined the Company in 2016, is also Co-chair of the American Sustainable Business Network (ASBN). ASBN "develops and advocates solutions for policymakers, business leaders, and investors that support an equitable, regenerative, and just economy that benefits all⁠—people and planet."

"MPOWERD is a trailblazer not only because of our sustainable business model that creates an ecosystem whereby people can help each other, but our solar products provide unique solutions to consumers worldwide," Jeong states. "100% of our products are covered by one or more patents. The same quality, thoughtful design, and innovation that power our products for the outdoor enthusiast in the US, also ensures reliability for people in an emerging market or disaster relief situation." 

As the holiday shopping frenzy is upon us, smart purchasing from mission-focused brands and retailers is a great way to give back. MPOWERD offers alternative energy reliance through its wide variety of solar-powered products, from inflatable solar lanterns and mobile charging options, a Bluetooth speaker, a bike light, a headlamp-flashlight combo, and even rechargeable batteries as part of the Company's new line, Viri. 

You can shop at to support people affected by natural disasters and other devastating global events and to put the power of purchases back into the hands of consumers.