Jonathan Shambroom is a veteran operator, entrepreneur and investor. He currently serves as Chief Operating Officer for BEAM Authentic, a consumer hardware and platform company. He previously served as COO for LaunchCapital, a seed-stage VC firm that has invested in over 160 companies, spanning CPG, eCommerce, technology, mobile, healthcare, and medical devices.
Jonathan’s passion for healthy lifestyle and sustainable, innovative tech products are reflected in both his investments and his own startups. Prior to LaunchCapital, Jonathan spent over 20 years in San Francisco at 8 consecutive tech startups building products, teams, and managing companies. 5 of Jonathan’s 8 companies were acquired. All 8 of Jonathan’s companies were VC-funded and consumer facing. Jonathan has held multiple C-level positions driving strategy and execution while simultaneously angel investing and advising startups.
Product and category innovation are the hallmark of Jonathan’s roles and companies. Recently, Jonathan served as the Chief Innovation Officer of Switchfly, a platform that processes over $2b in travel and hospitality bookings and loyalty programs. As CIO, Jonathan identified and championed new business initiatives and investments. Previously, Jonathan was both an early investor and COO for ZOZI, a leading brand for adventure, and an eCommerce platform for experiences.
Previously, Jonathan was the Chief Product Officer at NING, a white label social network platform serving millions of social networks. In parallel to his tech career, Jonathan co-founded and launched a healthy energy bar startup named ZEGO, still thriving.
At the dawn of the 1.0 web era, Jonathan was the Executive Producer and managed a co-brand launch with Netscape at When.com, a calendar and event directory service, which AOL acquired in 1999. He then led the product team for Evite which was sold to CitySearch/Ticketmaster in 2001. From there Jonathan was the EVP of Products for Jumpstart, an incubator of Web properties, where he hired over 40 people and launched multiple Web businesses. Jonathan left in 2004 to lead product and marketing for Grouper, a pioneer of user-generated Web video, which Sony Pictures acquired in 2006. After the acquisition, Jonathan was appointed GM of the business unit and SVP inside of Sony, and rebranded the company as Crackle, which remains a thriving video network and business for Sony today.
Jonathan’s career began prior to the Web, in the early 90’s, at a pioneering video game company called PF.Magic, whose artificially intelligent characters and the hit product line, Dogz, sold over 5m units. As Director of Products, Jonathan shipped 9 different shrink-wrapped products over 4 years, just as the Web was bursting into the mainstream. The company was acquired by The Learning Company in 1998, and the product line was later acquired by Ubisoft and then similarly by Mattel.
Jonathan received his BA in English from Connecticut College, where he played varsity soccer, was captain of the ski team, and where he performed for 3 years in the Improvisation Comedy club. After 24 years in San Francisco, Jonathan, his wife, and young son now live in Larkspur. Jonathan still has more miles on his bicycles than his car.