Jordi Rullo

Jordi Rullo

Catalan, Mountaineer, Photographer

Our first international Ambassador, Jordi Rullo hails from Lleida, a city near the Catalan Pyrenees. A mountaineering guide with two decades of experience under his belt, he once biked across the entirety of Tibet, passing through Everest’s northern base camp. Jordi and his girlfriend Aida often collaborate on projects, travelling to document cultures, places and people from around the globe. This winter, he took professional athletes through the Pyrenees mountains on a several day journey they’re likely not to forget.



When and how did you become a mountaineer? Because I grew up nearby, I always liked going out to the mountains as a kid and climbing with my friends, but it wasn’t until I turned 19 that I decided to start thinking about it as a career. I began studying to be able to work as a mountain guide in activities like adventure tourism, kayaking, canyoning, rafting, skiing and snowboarding.

What do you love most about the mountains? I love waking up in the mountains. When you trek up a valley at dawn as light filters through the forest vegetation, and you find a good spot to watch the silhouettes of the peaks being drawn by the sun…there’s nothing like it. I try to imbue that sense of wonderment – that appreciation for natural beauty – into those I take with me on my mountain sports adventures. When did you know you wanted to be a photographer? When I started working as a mountain guide, I realized this type of work left me a time between seasons in which I could travel. When I began traveling I took a camera with me just like any tourist, but I discovered a passion for it and gradually began experimenting and teaching myself new techniques.

Eventually, I began to carry the camera along with me during the tours I was giving, shooting my partners and clients in whatever sport and setting they were practicing. That’s when I started to cover actual competitions, especially ski and snow.

I became increasingly fascinated by the ability of the camera to capture certain images in sports photography – mere moments – that felt inspirational, and that led me to more deeply consider the relationship between athlete and nature as different yet connected sources of inspiration.

At that point, I realized that I was mixing two disciplines that I was passionate about: photography and outdoor sports, and I decided to pursue a degree in photography.

Which artists influenced you? I love the work being done by camp4collective, specifically their project in collaboration with Tim Kemple and Renan Ozturk. I’m also a big fan of Chris Burkard, Alex Strohl, and Jimmy Chin, among many others.

Where are you most excited about visiting this year? I like to lose myself in any of the valleys in the Catalan Pyrenees, and to go on long biking trips. This summer we’re planning an exciting camper van trip through eastern Europe to Moldova, and I can’t wait to gain exposure to all sorts of new people, places and cultures along the way.